Elizabeth Cutler, co-founder of Soul Cycle, speaks with students at USC.

SoulCycle founders Julie Rice and Elizabeth Cutler visited Google's Mountain View office to discuss their experience transforming a small business into a fitness giant. 2016.

SoulCycle founders Elizabeth Cutler and Julie Rice reveal one of their biggest failures when launching Soul Cycle, the worst jobs they've ever had, and why their customers are the heart and soul of SoulCycle! 2016.

From the start, Julie Rice and Elizabeth Cutler carefully considered every element of the fitness chain, down to the smell of the studios.

SoulCycle co-founders Elizabeth Cutler and Julie Rice join Sarah Lacy on stage for PandoMonthly in New York. 2015.

Julie Rice and Elizabeth Cutler, co-founders of SoulCycle, describe to Inc. editor James Ledbetter how they started a fitness company after they couldn't find an exercise class that suited their needs. Get social with Inc. on: Facebook: https://www.facebook.com/Inc Twitter: https://twitter.com/Inc G+: https://plus.google.com/+incmagazine/posts Linkedin: https://www.linkedin.com/company/inc--magazine Instagram: https://www.instagram.com/incmagazine/ Pinterest: https://www.pinterest.com/incmagazine/

Founders Julie Rice and Elizabeth Cutler talk about what inspired them to create the indoor cycling obsession that's inspiring people across the country. Subscribe to Inc.'s channel, click here: http://www.youtube.com/user/incmagazine?sub_confirmation=1 For more on the creation of SoulCycle, visit: http://www.inc.com/julie-rice-elizabeth-cutler/soulcycle-how-2-strangers-built-fitness-phenomenon.html?CIDsm00008 Facebook: https://www.facebook.com/Inc Twitter: https://twitter.com/Inc G+: https://plus.google.com/+incmagazine/posts Linkedin: https://www.linkedin.com/company/inc.-magazine

Good communication and listening skills have helped Elizabeth Cutler and Julie Rice fortify a strong partnership. " Subscribe to CNBC: http://cnb.cx/SubscribeCNBC About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.